Friday, November 18, 2011

The Unrecognized Brilliance of Rick Perry

Herman Cain has his 9-9-9. It's hard to imagine a more concise, easy to remember campaign slogan or one more bumpersticker-ready. It is a marketer's dream. But Governor Rick Perry has proven himself to be a man not to be underestimated.

It's short, it's to the point, it cannot be forgotten and defines him down to the soles of his $3,000 cowboy boots. It is utter brilliance. It is:


If twenty years in advertising taught me anything, it's how to spot a winner.

©2011 Kona Lowell

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